Customer Co-Design: A Study in the Mass Customization Industry

✍ Scribed by Stefan R. Thallmaier (auth.)

• Publisher: Gabler Verlag
• Year: 2015
• Tongue: English
• Leaves: 226
• Series: Markt- und Unternehmensentwicklung Markets and Organisations
• Edition: 1
• Category: Library

✦ Synopsis

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

✦ Table of Contents

Front Matter....Pages I-XXI
Front Matter....Pages 1-1
Relevance of Customer Co-Design....Pages 3-8
Definition of Customer Co-Design....Pages 9-11
Structure of the Thesis....Pages 12-16
Front Matter....Pages 17-17
Elucidation of Key Concepts....Pages 19-32
Derivation of Theoretical Framework....Pages 33-35
Specification of Research Design....Pages 36-39
Front Matter....Pages 41-44
Need and Goals....Pages 43-47
Theoretical Underpinning....Pages 48-51
Method and Data....Pages 52-57
Findings....Pages 58-68
Conclusions and Future Research....Pages 69-71
Front Matter....Pages 73-73
Needs and Goals....Pages 75-79
Theoretical Underpinning....Pages 80-86
Method and Data....Pages 87-97
Findings....Pages 98-105
Conclusion and Future Research....Pages 106-107
Front Matter....Pages 109-112
Needs and Goals....Pages 111-115
Theoretical Underpinning and Research Hypotheses....Pages 116-122
Method and Data....Pages 123-132
Analysis....Pages 133-142
Front Matter....Pages 109-112
Findings....Pages 143-152
Discussion....Pages 153-158
Front Matter....Pages 159-159
Summary and Discussion....Pages 161-174
Managerial Implications....Pages 175-179
Directions for Future Research....Pages 180-184
Back Matter....Pages 185-218

✦ Subjects

Innovation/Technology Management; Market Research; Sales/Distribution/Call Center/Customer Service