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Customer Clusters as Sources of Innovation-Based Competitive Advantage

✍ Scribed by Bindroo, Vishal; Mariadoss, Babu John; Pillai, Rajani Ganesh


Book ID
120177102
Publisher
American Marketing Association
Year
2012
Tongue
English
Weight
296 KB
Volume
20
Category
Article
ISSN
1069-031X

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