Customer choices of manufacturer versus retailer brands in alternative price and usage contexts

✍ Scribed by Arch G. Woodside; Timucin Ozcan

• Book ID: 116694922
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 303 KB
• Volume: 16
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2008.11.006