Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

✍ Scribed by Christoph Senn, Axel Thoma, George S. Yip

• Book ID: 124896491
• Publisher: University of California Press
• Year: 2013
• Tongue: English
• Weight: 415 KB
• Volume: 55
• Category: Article
• ISSN: 0008-1256
• DOI: 10.1525/cmr.2013.55.3.27