Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework

✍ Scribed by Schiele, Holger; Calvi, Richard; Gibbert, Michael

• Book ID: 118459885
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 277 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2012.10.002