Curricula and State of the Profession : INTEGRATING QUANTITATIVE ANALYSIS INTO MARKETING COURSES

✍ Scribed by Richard A. Scott

• Book ID: 109166329
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1972
• Tongue: English
• Weight: 189 KB
• Volume: 3
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1972.tb01671.x