Currents: Book review—The tensions between the Islamic ideal and business practices in the Middle East
✍ Scribed by Gillian Rice; Khaliq Ahmad
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2007
- Tongue
- English
- Weight
- 80 KB
- Volume
- 26
- Category
- Article
- ISSN
- 1932-2054
No coin nor oath required. For personal study only.
✦ Synopsis
In late 2006, ARINC Managed Services (AMS), an American airport-technology company, won a $22million bid to provide computer and communications systems for a new airport terminal in Cairo, Egypt. Starbucks has recently entered Cairo and Alexandria using an Egyptian franchisee. There are news reports of a possible Disney theme park in Bahrain. Many global firms such as P&G, Unilever, Coca-Cola, Pfizer, Microsoft, and ST Microelectronics have long been established in the Middle East region but there is continual new activity, growth, and investment. Despite the political problems that are prominent in the news, most countries of the region attract considerable business attention from all manner of organizations seeking to provide, for example: educational services (particularly from the UK and Australia), pharmaceuticals and medical services, consumer products for a growing middle class and very youthful population, and construction and engineering services for developing economies. The region, broadly defined from Iran to North Africa, is of primary strategic importance because of oil reserves, but there has been slow economic development in general. One impor-