Current Trends and Issues in Internal Communication: Theory and Practice (New Perspectives in Organizational Communication)

✍ Scribed by Linjuan Rita Men (editor), Ana Tkalac Verčič (editor)

• Publisher: Palgrave Macmillan
• Year: 2021
• Tongue: English
• Leaves: 274
• Category: Library

✦ Synopsis

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

✦ Table of Contents

Current Trends and Issues in Internal Communication
Preface
Contents
Notes on Contributors
List of Figures
List of Tables
CHAPTER 1 Evolving Research and Practices in Internal Communication
What Is Internal Communication?
Evolving Roles and Functions of Internal Communication
State of Research in Internal Communication
Current Trends and Issues in Internal Communication
References
CHAPTER 2 Leaders as Communication Agents
Leadership and Communication
Leaders as Communicators
Executive Leadership Communication
Supervisory Leadership Communication
Leadership Communication: An Overview of Theoretical Frameworks
Socio-Communicative Style
Motivating Language Theory
Leadership Listening
Leadership Communication Channels and Effectiveness
Traditional Communication Channels
New Digital Channels
Leadership Communication in Turbulent Times
Leadership Communication in Organizational Change
Leadership Communication in Crisis Times
Leadership Self-Reflection
The Strategic Self-Reflection Process
Crucial Benefits of Self-Reflection for Leaders
Conclusion
A Mini-Case Study: Transparency in a Crisis
References
CHAPTER 3 Internal Public Segmentation for Effective Internal Issue Management
Internal Publics
Public Segmentation
Internal Public Segmentation
Different Approaches to Identify and Segment Internal Publics
Segmenting Internal Publics Using the Situational Theory
Application of STOPS in Issue Management Communication
Study 1
Study 2
Additional Analysis
Implications for Practice
Conclusion
Professional Interview
References
CHAPTER 4 Internal Social Media and Internal Communication
Introduction
Benefits of Using ISM
Challenges with Introducing ISM
Three Types of Communication Arenas on ISM
Dynamics of Employee Communication on ISM
Prerequisites for Creating Open and Transparent Communication on ISM
Emerging Technologies in Internal Communication
Future Research and Implications
Two Practitioner’s Perspectives
Mini-Case
The Catfish Discussion: Listening to the Employees
Professional Interview
Creating an Internal Culture Where Debate Is Welcome
References
CHAPTER 5 Employee Advocates: Unlocking Their Power Through Internal Communication
Defining Employee Advocacy
The Importance of Employee Advocacy
Drivers of Employee Advocacy
Strategic Internal Communication and Employee Advocacy
Conclusion
Interview with Ethan McCarty (CEO, Integral Communications Group)
References
CHAPTER 6 Employee Voice and Internal Listening: Towards Dialogue in the Workplace
Employee Voice
Internal Listening
Dialogue in the Workplace
Redefining Internal communication
The Alignment-Voice-Identification-Dialogue (AVID) Framework
Alignment
Voice
Identification
Dialogue
Incorporating Voice, Listening and Dialogue into the Role of the Internal Communication Manager
Professional Interview with Martin Flegg
References
CHAPTER 7 Employee Activism and Internal Communication
Activism in Public Relations Scholarship
Theoretical Perspectives on Employee Activism
Industry Perspectives on Employee Activism
Advancing a Theoretically and Practically Sound Definition of Employee Activism
Employee Activism and Internal Communication
Conclusion
Employee Activism and Internal Communication
References
CHAPTER 8 Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization
Internal CSR Communication (ICSRC)
Definitions
CSR and Internal CSR
Internal Communication
Integrated CSR Communication
Internal CSR Communication (ICSRC)
Theoretical Frameworks to Examine ICSRC
Empirical Research on ICSRC
ICSRC to Build a Purposeful Organization
Defining Purpose and Connecting It to CSR
Changes in Employee Characteristics and Organizational Responses
Framework for Purpose-Aligned ICSRC
Interview with Alex Malouf, Corporate Communications Director MEA, Schneider Electric
References
CHAPTER 9 Enhancing Employee Well-Being Through Internal Communication
What Are We Discussing?
Conditions for Well-Being
Navigating Trouble Spots-
A Framework for Researching Employee Well-Being
Concluding Thoughts
Practitioner Profile
References
CHAPTER 10 Internal Crisis Communication
Introduction
Definition and Relevance of Internal Crisis Communication
Pre-Crisis: Internal communication for Crisis Prevention
During a Crisis: Internal Communication for Crisis Management
Post-Crisis: Internal Communication for Recovery and Renewal
Conclusions and Future Directions
Professional Interview
The Main Approaches to the Recovery Phase
References
CHAPTER 11 Strategic Change Communication
Understanding Change
Embedding Change
Change Impact
Effective Change Communications Strategies
Implementing Successful Change Communication
Measuring Strategic Change Communication
Summary
Interview
References
CHAPTER 12 Measuring and Evaluating Internal Communication
Why Measure and Evaluate Internal Communication?
How to Measure and Evaluate Internal Communication?
The Measurement and Evaluation Process
Step 1: Align Communication Objectives with Organizational Objectives
Step 2: Identify Target Stakeholders and Communication strategy
Step 3: Measure Communication Activity
Step 4: Evaluate and Make Improvements
Internal Communication Standards: What to Measure and Evaluate
Outtakes
Outcomes
Organizational Impact
Ways to Measure and Evaluate Internal Communication More Holistically
Looking Ahead: New Ways to Measure and Evaluate Internal Communication
Digital Channels and Analytics
Technological Developments Informing Measurement and Evaluation
Conclusion
Case Study: How Walmart Measures and Evaluates Internal Communication
References
CHAPTER 13 Internal Communication in a Cross-Cultural and Global Context
Global Internal Communication
Enabling Technologies for Global Internal Communication
Competencies for Intercultural/Multicultural Communication
Future of Global Internal Communication
In a Crisis, Communication is a Game Changer
Internal Communication in the Context of SARS-CoV-2
Katarina Klemenc, Country Head Communications Novartis Slovenia
References
CHAPTER 14 Closing Thoughts and Future Directions
Scope of Internal Communication
Positioning Internal Communication
Channels of Internal Communication
Reasons for Evaluating Internal Communication
The Future of Internal Communication
References
Index