Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe

✍ Scribed by Maureen Taylor

• Book ID: 114239740
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 100 KB
• Volume: 26
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(00)00048-5