Cultural Perspectives on Millennials

✍ Scribed by Arthur Asa Berger (auth.)

• Publisher: Palgrave Macmillan
• Year: 2018
• Tongue: English
• Leaves: 145
• Edition: 1
• Category: Library

✦ Synopsis

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

✦ Table of Contents

Front Matter ....Pages i-xvii
Introduction (Arthur Asa Berger)....Pages 1-10
The Mind and Psyche of Millennials (Arthur Asa Berger)....Pages 11-27
A Sociology of Millennials (Arthur Asa Berger)....Pages 29-38
Myth and Millennials (Arthur Asa Berger)....Pages 39-45
Millennials and the Media (Arthur Asa Berger)....Pages 47-62
Marketing to Millennials (Arthur Asa Berger)....Pages 63-73
Millennials as Shoppers and Consumers (Arthur Asa Berger)....Pages 75-83
Postmodernism and Millennials (Arthur Asa Berger)....Pages 85-100
Politics and Millennials (Arthur Asa Berger)....Pages 101-111
Sexual Identity, Gender and the Millennials (Arthur Asa Berger)....Pages 113-118
Coda (Arthur Asa Berger)....Pages 119-126
Back Matter ....Pages 127-137

✦ Subjects

Media and Communication