Cultural differences in cognitive responding to ads: a comparison of young American and Chinese consumers

✍ Scribed by Feng, Yang; Frith, Katherine

• Book ID: 127249217
• Publisher: Taylor and Francis Group
• Year: 2014
• Tongue: English
• Weight: 209 KB
• Volume: 24
• Category: Article
• ISSN: 0129-2986
• DOI: 10.1080/01292986.2014.918159