✦ LIBER ✦

Culinary tourism strategic development: an Asia-Pacific perspective

✍ Scribed by Jeou-Shyan Horng; Chen-Tsang (Simon) Tsai

Publisher: John Wiley and Sons
Year: 2011
Tongue: English
Weight: 144 KB
Volume: 14
Category: Article
ISSN: 1099-2340
DOI: 10.1002/jtr.834

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✦ Synopsis

Many destinations view their food and cuisine as a market niche. Operating within the Asia-Pacifi c perspective, this study analyzed the key success factors in culinary tourism based on resource-based theory in seven benchmark countries to identify the structure of promotional strategic development in culinary tourism. The methodology primarily involved in-depth interviews and document analyses. The results identifi ed four key success factors: (i) identifying and effectively using culinary tourism resources; (ii) evaluating governmental principles for promoting culinary tourism; (iii) adopting marketing strategies to promote culinary cultural sectors; and (iv) constructing educational environment for culinary culture and tourism.

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