Cruise Management: Information and Decision Support Systems

✍ Scribed by Tim Martikke, Constanze Weisser (auth.), Alexis Papathanassis, Michael H. Breitner, Cornelia Schoen, Nadine Guhr (eds.)

• Publisher: Gabler Verlag
• Year: 2012
• Tongue: English
• Leaves: 252
• Edition: 1
• Category: Library

✦ Synopsis

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

✦ Table of Contents

Front Matter....Pages I-XI
Cruise Passenger Choice Behavior Analysis & Implications for Service Design....Pages 1-18
Employee Scheduling On Board....Pages 19-56
Factors Influencing the Degree of On-Board Content Engagement – A Qualitative Study....Pages 57-73
IFRS in der Kreuzfahrtindustrie Problematik der Ertragserfassung, Abschreibung, Rückstellung und Zweckgesellschaften....Pages 75-103
Exploring the IT-enabled Optimisation Potential of Cruise Excursions....Pages 105-113
Royal Caribbean: An IT based View....Pages 115-137
Optimising Complaint Management Workflow on Board....Pages 139-171
Determinants of Onboard Spending....Pages 173-184
Mobile Infotainment – IT Solutions for Cruise Ships....Pages 185-203
Creating Network Effects for the Cruise Web 2.0....Pages 205-222
Revenue Management System for the Cruise Industry: A Simulation Study....Pages 223-232
IT-Enabled Beer Exchange at the Upper Deck Bar....Pages 233-247
Back Matter....Pages 249-249

✦ Subjects

Marketing