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Crossing innovation and product projects management: A comparative analysis in the automotive industry

✍ Scribed by Romain Beaume; Remi Maniak; Christophe Midler

Book ID
108147508
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
291 KB
Volume
27
Category
Article
ISSN
0263-7863

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Global mergers and acquisitions in the automotive industry have left only a few companies offering a variety of brands. Shorter product life cycles have increased the number of product launches for each brand, raising the number of new product projects for companies in the automotive sector. In a ne