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Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

✍ Scribed by Wagner A. Kamakura; Michel Wedel; Fernando de Rosa; Jose Afonso Mazzon


Book ID
117361455
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
895 KB
Volume
20
Category
Article
ISSN
0167-8116

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