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Cross-National Logo Evaluation Analysis: An Individual-Level Approach

✍ Scribed by van der Lans, Ralf; Cote, Joseph A.; Cole, Catherine A.; Leong, Siew Meng; Smidts, Ale; Henderson, Pamela W.; Bluemelhuber, Christian; Bottomley, Paul A.; Doyle, John R.; Fedorikhin, Alexander; Moorthy, Janakiraman; Ramaseshan, B.; Schmitt, Bernd H.

Book ID: 120256126
Publisher: INFORMS
Year: 2009
Tongue: English
Weight: 428 KB
Volume: 28
Category: Article
ISSN: 0732-2399
DOI: 10.1287/mksc.1080.0462

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