Content: A global market --
Cross-cultural psychology --
Introduction to cross-cultural design guidelines --
Language --
Color coding and affect --
Icons and images --
Presentation formats and layout --
Information organization and representation, navigation, and hyperlinks --
Physical ergonomics and anthropometry --
Weaving culture into the product development process --
User needs research --
Gaining user acceptance in specific cultures --
International usability evaluation --
Heuristic and guidelines-based evaluation in cross-cultural design.
Abstract: ''With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services''