Measuring consumer vanity: A cross-cultu
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Paul Z. Wang; David S. Waller
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Article
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2006
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John Wiley and Sons
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English
β 179 KB
## Abstract Given the unmistakable trend toward a more integrated global economy and the tremendous impact of consumer vanity on demand for countless goods and services, there exists a need for more crossβcultural research on the important psychological construct known as __consumer vanity__ (Netem