𝔖 Bobbio Scriptorium
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Cross-category innovativeness as a source of new product ideas: Consumers’ perceptions of over-the-counter pharmacological beverages

✍ Scribed by Joe Bogue; Douglas Sorenson; Marwyn O’ Keeffe


Book ID
116487397
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
198 KB
Volume
20
Category
Article
ISSN
0950-3293

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