๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Cross-category effects of induced arousal and pleasure on the internet shopping experience

โœ Scribed by Satya Menon; Barbara Kahn

Book ID
114058046
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
71 KB
Volume
78
Category
Article
ISSN
0022-4359

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The effects of pleasure and arousal on r
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
โœ Stephen J. Newell; Kenneth V. Henderson; Bob T. Wu ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 110 KB

## Abstract This study investigates whether pleasure and arousal levels of viewers watching a sports program affect advertisement recall. The results suggest that programs that evoke strong emotional reactions, such as the Super Bowl, may inhibit the recall of advertisements and brands. Specificall