Critical success factors in yield manage
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Christine Nolsø Hansen; Klaes Eringa
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Article
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1998
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John Wiley and Sons
⚖ 293 KB
Why is it that yield management (YM) has not been more successful in the hotel industry? What keeps hoteliers from introducing successful YM programmes and realising the full potential of this revenue management strategy? Is it because of de®ciencies in the YM techniques applied, or are there other