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Critical issues affecting the service quality and professionalism of the tour guides in Hong Kong and Macau

✍ Scribed by Athena H.N. Mak; Kevin K.F. Wong; Richard C.Y. Chang

Book ID
108287054
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
247 KB
Volume
32
Category
Article
ISSN
0261-5177

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## Abstract This study examines the factors affecting the service quality of the tour guiding profession in Macau. In‐depth interviews were conducted with representatives from the Macau Tourist Guide Association, the Macau Government Tourist Office and selected practising tour guides to explore the