## Abstract This article offers a conceptual framework for classifying attributes of offerings in a businessโmarketing context. Typologies on the nature of productโrelated attributes and classification of industrial products are synthesized for viewing levels of product meaning. Repertory grid proc
Crises in business markets: implications for interfirm linkages
โ Scribed by Rajdeep Grewal; Jean L. Johnson; Suprateek Sarker
- Book ID
- 107496760
- Publisher
- Sage Publications
- Year
- 2007
- Tongue
- English
- Weight
- 307 KB
- Volume
- 35
- Category
- Article
- ISSN
- 0092-0703
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