High-versus low-Context culture: A compa
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Donghoon Kim; Yigang Pan; Heung Soo Park
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Article
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1998
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John Wiley and Sons
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English
β 127 KB
π 2 views
The potential usefulness of Hall's concept of high-versus low-context cultures to international marketing has been discussed widely. However, implications of this concept in marketing have largely been discussed descriptively and little attempt has been made to empirically compare various cultures i