Creative Strategy in Advertising

✍ Scribed by Bonnie L. Drewniany, A. Jerome Jewler

Publisher: Wadsworth Publishing
Year: 2008
Tongue: English
Leaves: 347
Edition: 009
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in todays fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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