Creative strategic thinking and the analytical process: critical factors for strategic success

✍ Scribed by David Hussey

• Publisher: John Wiley and Sons
• Year: 2001
• Tongue: English
• Weight: 156 KB
• Volume: 10
• Category: Article
• ISSN: 1086-1718
• DOI: 10.1002/jsc.537

✦ Synopsis

Abstract

This article looks at the
Interrelationship of analysis and creative thinking, which are two of the five factors previously identified as critical for strategic success.

Shows how a deficiency of either factor can lead to defective strategies.

Suggests that analysis is not always objective, and that it can be heavily influenced by behavioural considerations.

Examines other issues in analysis and the role of techniques.

Copyright © 2001 John Wiley & Sons, Ltd.