Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

✍ Scribed by Ballantyne, D.

• Book ID: 121861129
• Publisher: SAGE Publications
• Year: 2006
• Tongue: English
• Weight: 129 KB
• Volume: 6
• Category: Article
• ISSN: 1470-5931
• DOI: 10.1177/1470593106066795