Creating Valuable Business Strategies || Why and how to differentiate

✍ Scribed by Mathur, Shiv S.

• Book ID: 120425336
• Publisher: Elsevier
• Year: 2008
• Tongue: English
• Weight: 80 KB
• Edition: 1
• Category: Article
• ISBN: 0750685484
• DOI: 10.1016/B978-0-7506-8548-1.50011-0

✦ Synopsis

The Book First Sets The Scene And Makes The Case That Each Value-adding Offering Needs A Competitive Strategy: It Must Have A Winning Competitive Position And Use One Or More Winning Resources. It Provides The Reader With A Rich Classification Of How An Offering Can Be Competitively Positioned Vis-a-vis Rival Offerings And Customers. Winning Resources And Why Offerings Need Them Is Discussed Next. Corporate Strategy, I.e. The Managing Of The Company's Whole Collection Of Offerings Is Then Examined. This Is Followed By A Discussion Of The Implications For Organizing And Structuring For An Offering-centred Approach To Strategy. Finally All The Aspects Of This New Framework That May Meet With Resistance Are Explored.--book Jacket. Introduction: The Book In Outline -- 1. The Need To Design Future Offerings -- 2. The Purpose Of A Business Is To Build Value -- 3. The Basics Of Designing A Winning Offering -- 4. Why And How To Differentiate -- 5. Differentiating In The Support And Merchandise Dimensions -- 6. Differentiation Creates Private Markets -- 7. Markets With Dominant Players -- 8. A Winning Offering Needs To Exploit Winning Resources With The Four Cornerstones -- 9. Winning Resources: Pitfalls -- 10. Getting It Together: The Scissors Process -- 11. Corporate Strategy: Its Nature And Aim -- 12. Success In Diversification: Relatedness -- 13. Success In Diversification: The Filters And The Better-off Test -- 14. Offerings Need Sponsors -- 15. Delivering Value Through Corporate Strategy -- 16. Stumbling-blocks And Entrenched Attitudes. Shiv S. Mathur And Alfred Kenyon. Includes Bibliographical References And Index.