Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavish
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business
β Scribed by Roland Marchand
- Publisher
- University of California Press
- Year
- 1998
- Tongue
- English
- Leaves
- 484
- Series
- Directorβs Circle Book
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Subjects
Corporations, Economy, Public Relations, Society
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