Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

✍ Scribed by Aspara, Jaakko; Tikkanen, Henrikki

• Book ID: 120156941
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 298 KB
• Volume: 66
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2012.04.004