Does Cue competition reduce conditioned
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Eva Walther; Irena Ebert; Katrin Meinerling
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Article
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2011
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John Wiley and Sons
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English
β 114 KB
## Abstract The present studies investigated whether the visual coβpresentation of a brand name and a product visual increases or decreases the acquisition of liking toward these stimuli in a conditioning paradigm. In Study 1, participants were presented with an elemental brand name, an elemental p