Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch

✍ Scribed by Kim Schatzel; Roger Calantone

Book ID: 111760115
Publisher: Sage Publications
Year: 2006
Tongue: English
Weight: 1020 KB
Volume: 34
Category: Article
ISSN: 0092-0703
DOI: 10.1177/0092070304270737

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