✦ LIBER ✦
Creating effective customer relationships in not-for-profit retailing: the Ten Thousand Villages example
✍ Scribed by Mary Conway Dato-on; Mary Joyce; Chris Manolis
- Book ID
- 102550675
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 245 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.277
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
This paper examines Ten Thousand Villages (a not‐for‐profit organization with retail operations in US and Canada that pays Third World artisans fair market value for their works) in terms of its retailing and customer relationship management (CRM) strategies. The authors present an analysis of one Ten Thousand Villages retail store to assess if and how CRM might be successfully implemented. The analysis considers the use of a volunteer retail sales force and how volunteers might successfully interface with customers.
Copyright © 2006 John Wiley & Sons, Ltd.