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Creating cluster-specific purchase profiles from point-of-sale scanner data and geodemographic clusters: improving category management at a major US grocery chain

✍ Scribed by Peter Duchessi; Charles M. Schaninger; Thomas Nowak


Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
157 KB
Volume
4
Category
Article
ISSN
1472-0817

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