Creating Business and Corporate Strategy: An Integrated Strategic System

✍ Scribed by Adyl Aliekperov

• Publisher: Routledge
• Year: 2021
• Tongue: English
• Leaves: 133
• Series: Routledge Focus on Business and Management
• Category: Library

✦ Synopsis

Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention.

In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice.

Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.

✦ Table of Contents

Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
Figures
Tables
To the Readers
1 Introduction
2 What Is Strategy?
Apple, Inc.
Amazon.com
3 Tasgram – The Integrated System of Strategy Creation
Constituent 1: Thinking
Constituent 2: Analyzing
Industry Analysis
PESTEL
Drivers
Trends
Porter Five Forces
Company Analysis
Company’s Products
Brand
The Company’s Service Ecosystem
Global Distribution and Sales Network
Stakeholder Analysis
Suppliers
Employees
.ommunities
Government
Competitors
Shareholders
Customers
5W Model of Client Analysis
1. Who? – Statistical Characteristics of the Iphone Customers
2. What Customers do With a Product?
3. Where Do Customers Purchase Product?
4. Why Do the Customers Choose a Definite Product? What Attracts Them the Most?
5. Why Won’t the Customer Buy the Offered Product? What Will Make Him Refuse From It?
Product
Constituent 3: Strategy
Focus Strategy
Cost Leadership Strategy
Differentiation Strategy
Business Strategy
Corporate Strategy
Constituent 4: Goals
Appraisal of Business Strategy Goals
Specific
Measurable
Achievable
Relevant
Time Bound
Appraisal of Corporate Strategy Goals
Market Penetration Strategy
Specific
Measurable
Achievable
Relevant
Time Bound
Strategy of Diversification
Specific
Measurable
Achievable
Relevant
Time Bound
Constituent 5: Risks
Identified Risks
Evaluation
Reaction
Evaluation
Reaction
Evaluation
Reaction
Evaluation
Reaction
Constituent 6: Actions
Key Notions
Innovations and Technical Improvement
Customer Centricity
Brand Development
Business Strategy
Actions
Corporate Strategy
Actions
Market Penetration Strategy
Actions
Diversification Strategy
Actions
Constituent 7: Monitoring
Projections’ Feasibility
Monitoring of Business Strategy Realization
Customer Centricity Development
Innovations and Technological Improvement Rate Off the products and Services
Strength of the Apple Brand
Monitoring of Corporate Strategy Realization
Market Penetration Strategy
Diversification Strategy
Strategic Table of Apple, Inc.
4 Questions and Answers
Why Is TASGRAM Called the System of Strategy Creation?
Which Knowledge and Qualities Are Needed for Strategy Creation?
5 Concluding Remarks
References
Index