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Creating a market-oriented product innovation process: A contingency approach

✍ Scribed by Robert A.W. Kok; Wim G. Biemans


Book ID
116907812
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
227 KB
Volume
29
Category
Article
ISSN
0166-4972

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## Abstract Despite recent advances by economists such as Porter and those associated with the resource‐based school, the economics of demand rarely features in discussions of business strategy. Porter and the resource‐based school take the characteristics of demand as given, and place almost exclu