✦ LIBER ✦

Crafting strategy in not-for-profit organisations: the experience of an alumni organisation, BÜMED

✍ Scribed by Özlem Öz; Ayşegül Toker

Publisher: John Wiley and Sons
Year: 2008
Tongue: English
Weight: 120 KB
Volume: 13
Category: Article
ISSN: 1465-4520
DOI: 10.1002/nvsm.312

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✦ Synopsis

Abstract

This paper describes and discusses the specificities of crafting strategy in not‐for‐profit organisations deriving from the experience of an alumni organisation in Turkey, BÜMED (Bogazici Universitesi Mezunlar Dernegi: Bogazici University Alumni Association). It has been underlined in the paper that crafting successful strategies in not‐for‐profit organisations has two essential dimensions. The first one is related to ‘operational effectiveness’; that is, perfecting how the operations are performed and managed in the organisation. In its pursuit of ensuring quality and excellence in management, BÜMED has applied the European Foundation for Quality Management (EFQM) model and it seems to have worked for BÜMED, despite some aberrations. The second dimension, on the other hand, is related to the very concept of strategy itself, whose main emphasis is on priorities and trade‐offs. What is underlined in BÜMED's experience regarding this dimension is the idea that although the principles of excellence in management, if applied properly and internalised by the members of the organisation, carry a potential to have spill‐over effects for successful strategising, in the absence of right strategies, good management in and of itself is unlikely to suffice for the desired outcome, which ultimately means the creation of value for the society in the case of not‐for‐profit organisations.