Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

✍ Scribed by Lee, Jin Kyun; Lee, Byung-Kwan; Lee, Wei-Na

• Book ID: 120276463
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 673 KB
• Volume: 66
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2011.08.016