𝔖 Bobbio Scriptorium
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Counterfactual Thought in Dreams

✍ Scribed by Patrick McNamara

Book ID
110274486
Publisher
Springer
Year
2000
Tongue
English
Weight
40 KB
Volume
10
Category
Article
ISSN
1053-0797

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## Abstract This study explored the effects of counterfactual thinking (CFT) on postpurchase consumer affect. CFT is the process of imagining what might have been, that is, comparing reality (what is; the facts) with alternative possibilities. In a vignette study, the presence or absence of CFT, it