Sensory and Consumer Research in Food Pr
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Moskowitz, Howard R.; Beckley, Jacqueline H.; Resurreccion, Anna V. A.
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Article
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2007
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Blackwell Publishing Ltd
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English
β 306 KB
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer β as well as general business manager β can more fully understand the consumer and target development and marketing efforts, their business will be more su