Cost-effectiveness of nonprofit telemarketing campaigns

✍ Scribed by Elizabeth K. Keating; Linda M. Parsons; Andrea Alston Roberts

• Book ID: 104524963
• Publisher: John Wiley and Sons
• Year: 2003
• Weight: 127 KB
• Volume: 2003
• Category: Article
• ISSN: 1072-172X
• DOI: 10.1002/pf.43

✦ Synopsis

Abstract

Professional fundraisers get a lot of bad press. This chapter documents the expenses, yields, and other characteristics of charitable telemarketing campaigns.