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Corrigendum to “Knowing your costumer better: The strength of a self-regulatory value approach” [Journal of Consumer Psychology 19 (2009) 124–128]

✍ Scribed by Jens Förster

Book ID: 108165392
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 94 KB
Volume: 20
Category: Article
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2009.06.006

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Knowing your costumer better: The streng

Knowing your costumer better: The strength of a self-regulatory value approach

✍ Jens Förster 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 155 KB

## Abstract Regulatory engagement theory's strength over alternative accounts of consumer attitudes is highlighted. In line with the theory, it is argued that in order to predict behavior, one needs to understand the processes involved in goal pursuit, including the dynamic processes of value creat