𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Corporate strategies for a changing environment

✍ Scribed by Peter D.S. Hadfield

Publisher
Elsevier Science
Year
1991
Tongue
English
Weight
575 KB
Volume
1
Category
Article
ISSN
0957-1787

No coin nor oath required. For personal study only.

✦ Synopsis

In an environment where change often comes through crises, disruptions and discontinuities, planning cannot be based on simple extrapolations of the current situation. To address that reality, the Shell Group has developed a planning approach based on scenarios of what the world will probably be like in 20 years from now, taking into account all aspects of each issue. The scenarios approach forces managers to question accepted ideas, opens their eyes to unsettling events and, when integrated to strategy and plan making, prepares the company to what

the future has in store for it.

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