Corporate social responsibility, durable
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Gregory E. Goering
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Article
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2010
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John Wiley and Sons
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English
β 128 KB
Utilizing a two-period durable-goods framework, we show that in uncommitted sales markets a firm may earn higher profits as it increases its level of corporate social responsibility (CSR). We find that this occurs even though CSR has no direct impact other than increasing the durable-goods firm's ma