Corporate rebranding: destroying, transferring or creating brand equity?

✍ Scribed by Balmer, John M.T.; Muzellec, Laurent; Lambkin, Mary

• Book ID: 120180594
• Publisher: Emerald Group Publishing Limited
• Year: 2006
• Tongue: English
• Weight: 208 KB
• Volume: 40
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090560610670007