Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

✍ Scribed by Muzellec, Laurent; Lambkin, Mary

• Book ID: 120360365
• Publisher: Taylor and Francis Group
• Year: 2008
• Tongue: English
• Weight: 219 KB
• Volume: 16
• Category: Article
• ISSN: 0965-254X
• DOI: 10.1080/09652540802264124