Corporate philanthropy: When is giving effective?

✍ Scribed by Cecily Raiborn; Antoinette Green; Lyudmila Todorova; Toni Trapani; Wilborne E. Watson

• Publisher: John Wiley and Sons
• Year: 2003
• Tongue: English
• Weight: 87 KB
• Volume: 15
• Category: Article
• ISSN: 1044-8136
• DOI: 10.1002/jcaf.10217

✦ Synopsis

Abstract

We've all heard the saying, “Give and ye shall receive.” But for corporations, that's
only true if you're very choosy about who receives your charitable donations. With so many candidates, how
can you select beneficiaries to generate the greatest rewards—for your company, your employees, and
society? © 2003 Wiley Periodicals, Inc.