𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms

✍ Scribed by Isabel Buil-Carrasco; Elena Fraj-Andrés; Jorge Matute-Vallejo


Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
169 KB
Volume
17
Category
Article
ISSN
0964-4733

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The effect of a similarity versus dissim
✍ Laurette Dubé; Bernd H. Schmitt 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 131 KB 👁 2 views

Results of three studies show that the effectiveness of positioning strategies based on similarity and dissimilarity vis-a `-vis other brands or with respect to the product category as a whole is moderated by the degree of familiarity of the consumer with the objects of comparison (Study 1) and by t

The Forests Handbook, Volume 2 || Sustai
✍ Evans, Julian 📂 Article 📅 2001 🏛 Blackwell Science Ltd 🌐 English ⚖ 229 KB 👁 2 views

The future of the world's forests is at the forefront of environmental debate. Rising concerns over the effects of deforestation and climate change are highlighting the need both to conserve and manage existing forests and woodland through sustainable forestry practices. The Forests Handbook, writte