Corporate Digital Responsibility: Managing Corporate Responsibility and Sustainability in the Digital Age (CSR, Sustainability, Ethics & Governance)

✍ Scribed by Saskia Dörr

• Publisher: Springer
• Year: 2021
• Tongue: English
• Leaves: 224
• Category: Library

✦ Synopsis

This book describes in detail how corporate responsibility is changing in the age of big data and artificial intelligence and demonstrates how corporate digital responsibility can offer companies a sustainable competitive advantage. Business leaders and managers find a comprehensive guideline to professionally implement these innovative aspects in practice. It enables them to shape their businesses' success in a societally responsible and ethical manner in the context of digital transformation.

As an essential guide, it invites executives, corporate responsibility officers, digital ethics experts, sustainability consultants, and anyone interested to learn about the opportunities of responsible digitalization at companies. In addition, the book offers a well-structured introduction to the still young field of corporate management and governance.

✦ Table of Contents

Foreword by Ulrich Kelber, Federal Commissioner for Data Protection and Freedom of Information
Foreword by Prof. Dr. Holger Petersen
Taking Responsibility Is Human
Foreword by Prof. Dr. Peter Seele
Corporate Digital Responsibility: Or How We Can Counter the Freakwave
Preface
Acknowledgments
Contents
About the Author
List of Abbreviations
Chapter 1: Know-how! New Corporate Responsibility for the Digital Society
1.1 A Transformative Storm in the Global Economy?
1.2 What Is Changing in the Digital Age
1.2.1 Status of Digitalization
1.2.2 Data and Prosumers´´ as a Source of New Value Creation 1.2.3 Exponential Technological Development and Market Dynamics 1.2.4 New Social Problems Arise 1.3 What Big Data, AI, and Co. Mean for Companies 1.3.1 Digital Transformation and Digital Economy 1.3.2 Digitalization and Digital Technologies 1.3.3 Data as Raw Material: The New Value Chain 1.3.4 Platforms and Platform Economy 1.4 Why Corporate Responsibility Is Under Scrutiny 1.4.1 Digital Business Models 1.4.2 Industry 4.0 and the Industrial Internet of Things 1.4.3 New Work 1.4.4 Critical Consumers 1.4.5 New Race for Trust 1.4.6 Responsibility in the Digital Economy Lacking So Far? 1.4.7 Digital Ethics 1.4.8 Scope of the Digital Society 1.4.9 Sustainability in the Age of Digitalization 1.4.10 Corporate Responsibility Changes with Digitalization 1.5 How CR Is Evolving into Corporate Digital Responsibility 1.5.1 Definition of CDR 1.5.2 Goals of the CDR 1.5.3 Prerequisites 1.5.4 The Digital Stakeholder Ecosystem 1.5.5Transparent Users´´ as New Stakeholders
1.5.6 Social Interests as a Competitive Advantage
1.5.7 Business Case for (Digital) Sustainability
1.5.8 Responsibility in the VUCA World
1.6 How CDR Can Be Implemented (Again and Again) in Six Steps
1.6.1 CDR as an Experimental Space
1.6.2 CDR Is Relevant for All Industries and Sectors
References
Chapter 2: Watch it! Thinking Digitalization and Sustainability Together
2.1 How Digitalization Benefits People and Society
2.1.1 More Convenience on the Net
2.1.2 Shaping the Common Good Digitally
2.1.3 Use Digitalization for Sustainable Development
2.2 The Undesirable Side Effects´´ of Digitalization 2.2.1 Digital Skills Gap andDigital Offside´´
2.2.2 Unequal Access to Digital Technology and Its Benefits
2.2.3 Without Common Good
2.2.4 Centralizing Instead of Sharing
2.2.5 Nothing Can Go Wrong Go Wrong Go Wrong´´ 2.2.6 Digital Injustice 2.2.7 To the Beat of the Machines 2.2.8 Manipulation and Surveillance 2.2.9 Misuse of Customer Data 2.2.10 Pressure on Community and Well-being 2.2.11 DespondentBusiness As Usual´´
2.2.12 Belief in Technology or Real Opportunity for Sustainability?
2.2.13 Consumption 4.0
2.2.14 Circular Economy: Just a Magic Trick?
2.2.15 More Greenhouse Gases and Electronic Waste
References
Chapter 3: Zoom in! Assessing Digital Responsibility in the Company
3.1 How to Concretely Check the Status in the Company
3.1.1 Digital Responsibility Check
3.1.2 Digital Responsibility Compass
3.2 What Clusters of Responsibility Exist
3.2.1 Digital Maturity
3.2.2 Digital Diversity
3.2.3 Revitalizing Respectability
3.2.4 Open Up and Share
3.2.5 Taming the AI
3.2.6 Digital Sustainability
3.2.7 Transformation of Workplaces
3.2.8 Individual Protection in the Digital World
3.2.9 Data Empowerment
3.2.10 Design for Greater Humanity
3.2.11 Eco Startups and Social Impact
3.2.12 Technology Deployment for SDGs
3.2.13 Ethical Marketing
3.2.14 Zero Waste
3.2.15 Ecological Footprint of Bits and Bytes
References
Chapter 4: Just Do! Implementing CDR in the Company
4.1 Thinking about Digital Responsibility Strategically
4.1.1 Fourteen Questions Business Leaders Should Ask Themselves
4.1.2 Identifying the Potential of CDR
4.2 How to Build on Corporate Responsibility
4.2.1 Using CR Tools for the Digital Age
4.2.2 Involving New Stakeholders
4.3 Taking the First Steps with Digital´´ Self-Commitments 4.3.1 Cross-Industry Initiatives from a German Perspective 4.3.2 Function-Related Voluntary Commitments in Human Resources 4.3.3 Technology-Related Guidelines on Artificial Intelligence 4.3.4 Digital Consumer Protection Initiatives 4.4 How Digital Innovation Can Be Promoted with Responsibility 4.4.1 Innovation Methods for Sustainability and Digital Responsibility 4.4.2 Startups: Also Future-Oriented? 4.4.3 Sustainable Business Models and Digitalization References Chapter 5: Mind the Gap! Mastering Challenges in Practice 5.1 Which Stumbling Blocks to Expect 5.1.1 Beware: Complex! 5.1.2 Implementation Barriers in the Company 5.1.3 Tips for Breaking New Ground 5.2 Learning from Pioneers: Practical Examples from the German Economy 5.2.1 Digital Diversity: Microsoft and Coding Skills for the Disadvantaged 5.2.2 Taming the AI: Deutsche Telekom and the Voluntary Self-Commitment to the Use of AI 5.2.3 Digital Sustainability: Deutsche Bahn and the Open Data Portal for Mobility 5.2.4 Transformation of Workplaces: Testbirds and the Code of Conduct for Crowdworking 5.2.5 Eco Startups and Social Impact: nebenan.de and the Strengthening of Neighborhoods 5.2.6 Ethical Marketing: Avocadostore and Renunciating Consumption on Black Friday 5.2.7 Ecological Footprint of Bits and Bytes: Konica Minolta and Climate Neutral Printing References Chapter 6: Go for Impact! Show Effectiveness 6.1 Why Impact Is Required 6.1.1Ethical Theater´´ as a Risk
6.2 How to Achieve an Impact of Digital Responsibility
6.2.1 Five Levels of CDR in the Company
6.2.2 More Company Value
6.2.3 Measuring Digital Responsibility
6.2.4 CDR Reporting Without Standards So Far
6.3 How the Digital Transformation in Companies Can Be Shaped Sustainably
References
Further Reading