Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

✍ Scribed by Barbara A. Lafferty; Ronald E. Goldsmith

• Book ID: 117320246
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 120 KB
• Volume: 44
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(98)00002-2